Articles & Reading

Welcome to the Articles section — a curated collection of real-world insight, technical depth, and practical guidance across the disciplines that matter most to Sales Engineers and technology professionals. Here, you’ll find content organized into four key areas, each designed to help you strengthen your expertise and elevate your career.

New Articles brings you the latest additions to the library — fresh perspectives, timely discussions, and emerging concepts shaping today’s technology landscape. Whether it’s a breakdown of new trends or a closer look at evolving best practices, this category keeps you informed and ahead of the curve.

Sales Engineering dives into the craft of technical communication, discovery, whiteboarding, demo execution, competitive positioning, and solution design. These articles explore the real skills that separate good SEs from great ones — the ones who influence decisions, guide architecture, and build long-term customer trust.

Cybersecurity covers the threats, tools, architectures, and strategic thinking that define modern security. From attack analysis to defensive frameworks, these articles explain how and why systems fail — and what practitioners can do to design safer, more resilient environments. This is where tactical knowledge meets strategic security leadership.

Business bridges the gap between technology and value. These articles explore metrics, pricing strategies, project justification, customer alignment, organizational dynamics, and the business reasoning behind technical decisions. Understanding this side of the equation transforms engineers into advisors and architects into trusted partners.

Together, these categories create a comprehensive learning resource for anyone who wants to master the intersection of technology, communication, and business impact. Whether you’re sharpening your technical foundation or building advanced strategic skills, the Articles section is here to support your growth — one insight at a time.

Sales Engineer on a call

Sales Engineers, Trust, and the Work That Actually Matters

In complex cybersecurity sales, the most effective Sales Engineers are not the ones who push the hardest. They are the ones who understand risk, context, and consequence — and help customers navigate decisions they may not fully understand themselves.

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What makes a cybersecurity sales engineer?

A cybersecurity sales engineer bridges the gap between technical complexity and customer understanding by translating security capabilities into real-world business value. This article outlines the core competencies required to succeed, including communication, technical depth, and the ability to guide customers through risk-driven decisions.

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The Role of a Corporate Evangelist in Cybersecurity

A corporate evangelist champions a company’s security vision, helping customers understand the strategic value behind its products and roadmap. This article explains how trust-building, industry advocacy, and clear communication shape customer confidence and long-term adoption.

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New Articles

Sales Engineering

Sales Engineer on a call

Sales Engineers, Trust, and the Work That Actually Matters

In complex cybersecurity sales, the most effective Sales Engineers are not the ones who push the hardest. They are the ones who understand risk, context, and consequence — and help customers navigate decisions they may not fully understand themselves.

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What makes a cybersecurity sales engineer?

A cybersecurity sales engineer bridges the gap between technical complexity and customer understanding by translating security capabilities into real-world business value. This article outlines the core competencies required to succeed, including communication, technical depth, and the ability to guide customers through risk-driven decisions.

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What makes a cybersecurity sales engineer?

This updated version reinforces the essential attributes of a high-performing cybersecurity sales engineer, including communication, problem-solving, and technical fluency. It further highlights how customer engagement and value-driven storytelling shape successful security outcomes.

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Building A Home Cybersecurity Lab

This guide explains how to build a personal cybersecurity lab for training, testing, and hands-on experimentation. It covers essential tools, recommended setups, and the value of a safe environment for skill development.

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Prevent WordPress hacking using this Pen Testing guide

This article walks through practical penetration testing techniques to identify and resolve vulnerabilities in WordPress sites. It stresses proactive hardening, plugin evaluation, and continuous security monitoring.

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Hacking WordPress: Building the Lab

This companion article explains how to set up a controlled environment to practice WordPress exploitation techniques. It guides readers through safe tooling, sandboxing, and preparation for ethical testing.

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10 Steps to Creating a Secure IT Environment

This article outlines ten actionable steps to build a secure technology environment across users, systems, and policies. It emphasizes layered defenses, staff training, and continuous security governance.

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Cybersecurity

Mastering Cybersecurity Discovery: Best Practices for Selling SIEM and MDR Services to Enterprise Customers

Effective SIEM and MDR selling begins with structured discovery that identifies customer risks, operational gaps, and maturity levels. This article outlines key questions, engagement techniques, and positioning strategies to align managed security services with customer objectives.

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What is WCCP?

This post introduces Web Cache Communication Protocol (WCCP), explaining its purpose in optimizing and redirecting network traffic. It provides a straightforward overview of how the protocol works and why organizations use it in secure network designs.

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DNS: Types of DNS Records, DNS Servers and DNS Query Types

This article provides a comprehensive overview of DNS fundamentals, including record types, server roles, and how queries resolve across the internet. It offers readers a clear technical foundation to better understand DNS operations and troubleshooting.

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The Top 6 DNS Attack Vectors per ChatGPT

This post outlines the most common DNS-related attack methods, explaining how each one threatens availability, integrity, or data confidentiality. It also provides guidance on detection and defensive practices for organizations.

The 10 Domains of Cybersecurity

This article breaks down cybersecurity into ten core domains that define a complete security program framework. It serves as a high-level guide for understanding organizational responsibilities and risk management across each area.

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How Network Traffic Can Mask A Serious Cyber Threat

This post explains how normal-looking network traffic can hide malicious activity, especially when attackers deliberately mimic expected patterns. It highlights the importance of behavioral analytics and anomaly detection in uncovering hidden threats.

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Can Cybersecurity be Automated?

This article examines the capabilities and limitations of automation in modern cybersecurity operations. It explains where automation enhances detection and response and where human judgment remains essential.

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5 Common Indicators of a Phishing Attempt

Phishing is one of the most common and effective cybersecurity attack vectors, accounting for roughly a quarter of all ransomware attacks between 2019 and 2021, according to research from Cloudian.

The Dark Web has a Serious Deduplication Problem

This post describes how poor data hygiene and duplicate content on the dark web reduce the reliability of leaked datasets. It examines what this inconsistency means for threat intelligence accuracy and breach impact analysis.

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Business

Sales Engineer Cloud

Sales Engineer Cloud is in Beta

We’re opening early access to professionals who want hands-on tools, structured learning, and real certifications — and who are comfortable helping shape the platform as it evolves.

This is a participatory Beta program with discounted access and real influence on what gets built next.

Feedback is required as part of the Beta program.